Crosscurrents contents

“It’s very hard to change a culture, and you can’t impose it. You’re dealing with people’s beliefs, people’s commitments, so it tends to be a multi-year process. You gotta talk about it a lot, you gotta give them a reason why they should behave differently.”

—Lou Gerstner, recently retired CEO of IBM, explaining how he turned the giant technology firm around from losing $8.1 billion in 1993 to earning $7.7 billion in 2002, quoted in Maclean’s, Dec. 16, 2002